Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Engage The Complete Guide for Brands and Businesses to Build Cultivate and Measure Success in the New Web The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage thoroughly examines the social media landscape and h

  • Title: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  • Author: Brian Solis Ashton Kutcher
  • ISBN: 9780470619711
  • Page: 349
  • Format: Paperback
  • The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time It leads you through the detailed and specific steps required for conceptualizinThe ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage shows you how to create effective strategies based on proven examples and earn buy in from your marketing teams Even better, you ll learn how to measure success and ROI.Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution If you re not using social media to reach out to your customers and the people who influence them, who is

    • Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web By Brian Solis Ashton Kutcher
      349 Brian Solis Ashton Kutcher
    • thumbnail Title: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web By Brian Solis Ashton Kutcher
      Posted by:Brian Solis Ashton Kutcher
      Published :2019-04-02T17:41:28+00:00

    About " Brian Solis Ashton Kutcher "

  • Brian Solis Ashton Kutcher

    Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media His new book, What s the Future of Business WTF , explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth His previous book, The End of Business as Usual, explores the emergence of Generation C, a new generation of customers and employees and how businesses must adapt to reach them Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

  • 441 Comments

  • Much like the de rigueur necessity of having a website a decade ago, it has become increasingly apparent that any company looking to establish a direct connection with their consumers now needs to have a social marketing strategy as well. Yet, with a daily growing array of platforms and tools now available to accomplish such goals, the choices and strategies needed to achieve such relationships can often seem overwhelming at best.With a surfeit of so-called social marketing ‘experts’ now in [...]


  • There are few people with as much enthusiasm and passion for social media as Brian Solis. He is smart, sincere, and dedicated. There is a lot to learn from him. That said, I skimmed most of this book because it was kind of a Social Media 101 textbook. I use these tools and already see the value. I read the book for a shot of enthusiasm to keep at it but I didn't need to read it studiously. I would recommend it be read studiously by small business owners looking to learn how to start implementing [...]


  • Brian Solis is a true expert at social media. The advice and insights he offers through his streams (twitter et al) are invaluable. All that being said, this book was a real disappointment. It went over and gave the same advice as pretty much every generic piece of information about social media. I was looking forward to hearing about some hidden gems and unfortunately there weren't many.


  • I was very skeptical of this book, but not until I started reading the introductory pages. It felt like the author wanted you to join a cult to embrace social media, now! (complete with multiple “Engage or Die” graphics) I was prepared for this to be a very LONG journey through a lot of puffery. But once past this introductory hype the book was a complete, and welcome, deviation from that notion. Well though out and immensely insightful.The first few chapters really introduce you to what soc [...]


  • Brian Solis thought leaders and published authors in new media. A digital analyst, sociologist and so on. Solis uses his role as principal of consultancy FutureWorks to urge businesses to interact with and learn about their customers. Solis, was recently mentioned as one of CRMmagazine’s Influential Leaders of 2010,Having followed Brian Solis for about two years on Twitter, Facebook and LinkedIn, I have to admit he is – as so many social media gurus – highly accessible.I started reading th [...]


  • I'll admit, I skimmed the majority of this book, and that's after taking several months off between starting and finishing it. I felt that the last third did a great job of discussing influencer marketing, engagement, etc and there were some good nuggets in the beginning as well. These all required a moderate to advanced knowledge of social media, in my opinion. So I was confused that the middle of the book was made up of intro level social media information. I understand the author needed to ma [...]


  • I’m not going to lie – Brian Solis let me down. He’s a well-respected social media marketer, and I’d heard good things about his book, but I just can’t bring myself to rate it as highly as the books that were released by some of his contemporaries.The sad fact is that Engage! has aged much more than many other social media marketing books, perhaps because Solis placed too much importance on specific social networks – sure, he does agree that the message is more important than the med [...]


  • With telecom companies dropping prices and giving better speeds, we see the internet penetration going up on a daily basis. Hence we see more and more companies joining into the social media platforms and gathering fans or followers. But is that enough? What about the engagement?Brian Solis, a digital analyst and prominent author of new media, comes up with a comprehensive 400 page book that is an essential guide for any team that is handling a brand on social media platforms. In the 25 chapters [...]


  • I closely read the first half of this book before putting it aside for future reference. Brian Solis is obviously passionate about emerging media and its impact on societal systems at every level. However, the writing style here falls prey to the bloat that accompanies too many "academic" works, needlessly obscuring some of Solis's very good points.My copy was the revised edition, which is still several years old at this point. Needless to say, a lot has changed since then. The first half of the [...]


  • As someone who is always looking to stay on top of social media trends and find information to support the value of these tools, I was thoroughly impressed with Brian Solis' explanations, examples, etc. Solis, a leader in digital media, offered excellent advice for those just starting out in using social media in business. He also provided practical information for companies that are already using it extensively. The greatest value of this book, I believe, is the blunt reasoning — and supporti [...]


  • Brian Solis said it best at a recent social media conference: "There is no such thing as a social media 'expert;' we are all learning this together." This is a textbook for all things social media Brian takes a step-by-step approach to educating the reader about the social networks, the rules of engagement, and the metrics with which to measure your results. Although it tends to be somewhat "dry" like a textbook, it is an excellent guide for businesses who are ready to venture into the social me [...]


  • This is full of great information. It is not an easy read. I'm sure that was not the intent of the author. I am used to reading and writing and reading blogs. I need a book that moves a bit faster. So, I dragged my feet on this one.I certainly agree with Solis that engaging is the name of the game in Social Media and try to do so every day with my person accounts, business account and on behalf of my clients.


  • Actually, I read the non-revised edition, but this was the closest version that they had listed. As a result, I will say this book lays the foundation for a solid future in Social Media. Don't assume that Social Media is a simple fix. After reading this book, I've realized that most businesses hoping to cash in fast into social media were doing it wrong. You don't cash in fast, you cash in the right way or it's the highway.


  • Brian Solis give a comprehensive assessment of social media. He starts with the big picture and drills down to the detailed while touching on marketing along the way. I don't consider this book to be an easy read, you have to really want to read about this subject. His style of using multiple, redundant, descriptive adjectives to make his points gets old pretty fast, but other than that his writing style is pretty okay.


  • I'm tempted to give this a high review, just because some of these sentences are worthy of David Foster Wallace. For example: "The doctrines that we examine and propose are in fact representative of best-of-breed ideals and methods unearthed and mashed-up from existing and extinct tactics to renew, edify, mature and hone our proficiencies, conviction, knowledge and experience." But it takes away from the humor knowing that the author wasn't trying to be funny.


  • One of the best books about socialmedia and digital marketing.Brian Solis talks about the impact of new digital media in a very complete way: from concepts to measurement tools, from intelligent reflections to working framework proposals.A must read for anyone that intends to "Engage" with customers in the XXI Century.


  • I did not enjoy reading this book, although there is some valueable information in it. But that is buried somewhere in the book. It basically takes the fun away from social media. Social Media is not that complicated, so why make it so?The End of Business As Usual was a much more enjoyable book!


  • Found this book mentioned here:techipedia/2010/socialDidn't notice until later that Ashton Kutcher had written the foreword----might re-think reading it but I guess we'll see.


  • Brian Solis is a great influencer, turning intuitive inisghts into marketable concepts like no other. That being said, you'll find more of those gems through his evolution podcast series than you will by reading this book.


  • This sat on my shelf for a while, so it's already showing its age. However, Solis makes good points about: -the rise of new media, -what organizations need to be doing today, -transparency, -learning cultures, -some helpful planning documents, and -metrics.


  • This is the book for anyone who is looking for a digital media start up. Brilliant. The numbers and actions may differ cos of the updated websites and interfaces, the basic intention and idea remains the same.


  • This book is not an easy read by any means. It's almost textbook style. But that is not a bad thing. I learned A LOT, highlighted A LOT, took A LOT of notes, and use it as a constant reference for my business. Excellent read for entrepreneurs who do it all themselves!


  • I tried to read this book twice and never got past the first 50-75 pages. It would be a good read for someone that knows nothing about social media or digital marketing, but try a more advanced read if you are in the industry.


  • I started reading this book in Sept 2010 and didn't get very far because of all the other books I had received from the library around the same time I received this book so I'm starting over as of today.


  • A useful guide for everyone interested in social media, online reputation management and community management. Anyway, it's not your book if you're an experienced professional in these fields and want to learn something new.


  • Usual mumbo jumbo of a tech savant. they really don't get that the entire world is not made of device addicted, compulsive sharers and gadget freaks.a disappointing second step from his previous books.


  • I expected another book on how to use twitter. i got a great book full of social media info backed by great research. this book is very complete.


  • This book is worth the read even if it was a bit long and dry at times. THere is a lot of good research and ideas here.



  • evolution and future of social media. a million of these books, but not about the necessity to communicate as people on these platforms.


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