Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

Crafting the Customer Experience for People Not Like You How to Delight and Engage the Customers Your Competitors Don t Understand Deliver a better business experience for every kind of customer A one size fits all approach to customer service is no longer viable Businesses competing on service need to understand and cater to cu

  • Title: Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand
  • Author: Kelly McDonald
  • ISBN: 9781118360729
  • Page: 177
  • Format: Hardcover
  • Deliver a better business experience, for every kind of customer A one size fits all approach to customer service is no longer viable Businesses competing on service need to understand and cater to customers racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers service expectations Crafting the Customer Experience toDeliver a better business experience, for every kind of customer A one size fits all approach to customer service is no longer viable Businesses competing on service need to understand and cater to customers racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers service expectations Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long term loyalty and brand preference with exceptional and customized customer service.A detailed guide to core customer groups including women, the five generations matures, Boomers, Gen X, Gen Y and Gen Z , racial and ethnic segments, such as Hispanics and African Americans, as well as those who are defined by key lifestyle and life stage attributes Includes onsumer insights that will help business leaders deliver a better business experience with every customer You cannot control the economy, the stock market or the costs of goods and labor But you can control your organization s customer service It s an empowering thought Customer service is 100% in your control at all times and it s important than ever.

    • Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand - Kelly McDonald
      177 Kelly McDonald
    • thumbnail Title: Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand - Kelly McDonald
      Posted by:Kelly McDonald
      Published :2019-08-08T03:23:55+00:00

    About " Kelly McDonald "

  • Kelly McDonald

    Kelly McDonald Is a well-known author, some of his books are a fascination for readers like in the Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand book, this is one of the most wanted Kelly McDonald author readers around the world.

  • 949 Comments

  • 3.5 I appreciate the general tips on creating a customer experience. Even though she goes into different market segments and demographics, she still prefaces it with the fact that there is no one-size-fits-all experience for any particular customer group. Overall, it was a great reminder that we are all different and deserve to treat each other with respect and empathy, no matter what you're trying to sell them.



  • Not earth-shattering news here but it's a good intro for beginners and good reminders/stats for those who know what they need to do but need a kick in the butt. Informal author but she obviously knows her business and uses a lot of interesting real company examples. It's a pretty quick read and she gets pretty specific with her suggestions towards the end of the book. She has another book dedicated to marketing to people not like you that I will probably read eventually.


  • A very good book. I skimmed through most of the first third or so as it was background/review, which I have heard or read elsewhere. But I loved that each chapter after that dealt with how to communicate and reach out to specific groups of people.


  • For me, this book was too similar to the authors book, How to Market to People Not Like You. I know the titles are similar, but many of the examples and stories, and even the structure of the book is the same. I was hoping for new ideas or thoughts.




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